Educational video games genre is a relatively new phenomenon on the market. These games are meant to enhance strategic thinking, planning, communication, negotiation, data-handling and group-decision making skills. In this computer-based electronic era, statistics show that educational games prove to be more relevant and useful, even in comparison to some traditional approaches to learning. Educational games or edutainment can be understood as an intentional merge between video games and educational software. While these games are beneficial to practically every single individual, the target audience of the genre is students of various age groups.
Educational games genre shares many similar characteristics with other game genres, and vice versa. Because of this, many video games that are not considered to be strictly educational can also have educative value to a player. Educational games or games that have educational properties convey them through many characteristics: sound effects, narrative, challenge, reward, surprise factor and many more. The fun fact about edutainment, in general, is that most in-game qualities can be applied to educate a player without him/her even realizing it.
This form of information acquisition is successful because a lot of modern-day people have a soft spot for games, thus grasping certain concepts through a game in many cases can be much easier, than through the means of a book. Kid's software is loaded with educational games and they are extremely popular because not only do they entertain but also educate the children. Applying the means of edutainment to children can also be useful as it may generate an interest in technology and technical skills from an early age.